At SUPER BOCK BEBIDAS S.A., a company of the SUPER BOCK GROUP (“SUPER BOCK”),
which markets the brands Super Bock, Carlsberg, Somersby, Super Bock Super Rock, Super
Bock Casa da Cerveja, we recognise the importance of the processing of your personal data, so
we adopted technical and organisational measures to ensure a high level of security in the
information concerning your rights and how we collect and use your personal data.
We assume the responsibility of processing your personal data in a complete and confidential
manner, taking such data into consideration only for clear and precise purposes.
1. Who is responsible for the processing of personal data?
SUPER BOCK BEBIDAS, S.A., headquartered at Via Norte, 4465-764, Leça do Balio -
Matosinhos - Portugal, is the entity responsible for the processing of personal data, since it
defines the data collected, the means of processing and the purposes for which such data are
Personal data is considered to be any and all information relating to a natural person, identified
2. Who are data subjects?
The customer, or potential customer, a natural person, to whom the data relate and who uses, or
intends to use, the products, services or campaigns made available by SUPER BOCK.
The representative or point of contact in the company, in the case of legal persons, within the
scope of performance of a contract entered into between such company and SUPER BOCK or
2.1. What categories of personal data are processed by SUPER BOCK?
i) Contact Information: name, email, telephone number, country, address.
ii) Personal information: date of birth, age, identification number, image, voice.
iii) Data from applications, web pages and social networks: profiles, location and
In the case of representatives of legal persons, we only collect the data necessary for proper
contractual performance, such as name, email and telephone.
2.2. How, when and for what purposes are your personal data collected?
Your personal data may be collected in the following circumstances and for the following
1. Through SUPER BOCK brand websites when you (i) make a contact request or (ii) subscribe
to a newsletter.
2. For purposes of conclusion and performance of a contract, including when you purchase the
3. For marketing campaigns, when you receive information and products, participate in
competitions or events organised by SUPER BOCK (where your location, profile and
behaviour may be collected) and make available your personal data to us by express
4. Through telephone contact, for any of the service lines made available by SUPER BOCK,
either to place orders, manage relationships with suppliers, request the rendering of technical
assistance services or make complaints.
5. When you make a reservation to visit the Super Bock Casa da Cerveja or when you sign up
for any event, initiative or workshop promoted by Casa da Cerveja.
6. When you enter into a contract with us within the scope of our commercial activity, through
the conclusion of distribution contracts, exclusivity contracts, among others.
3. What are the grounds and duration of processing of personal data?
The grounds justifying the processing of your personal data by SUPER BOCK for the purposes
described in section 2.2 of this policy are as follows:
Consent: your personal data may be processed by a clear affirmative act establishing your freely
given, specific, informed and explicit indication that your personal data will be subject to
processing. For example, by consent we process the personal data of our customers and potential
customers for commercial and marketing purposes, including marketing campaigns, events,
promotions and information about new products.
Precontractual measures and/or contractual performance: your personal data may be
necessary for clarification of doubts and for the conclusion, performance and management of a
contract entered into with SUPER BOCK. For example, we process personal data for the
purposes of conclusion, performance and management of the contract entered into between the
customer and SUPER BOCK, in particular for the preparation of proposals and contracts; to
manage reservations and visits to the Casa da Cerveja, among others.
Compliance with legal obligation: your data may be necessary to fulfil a legal obligation to
which the controller, in this case SUPER BOCK, is subject. For example, we are required to
provide information to the Tax Administration to comply with tax obligations.
Legitimate interest: your data may be required to perform certain tasks related to the business
activity of SUPER BOCK, except in cases where your privacy and data protection rights prevail.
Examples: we process personal data based on legitimate interest, including for business
monitoring and management; in the context of customer and consumer contact via website and
social networks; when we need to contact the representative of a legal person in relation to the
performance of a contract; when we need to contact the representative of a legal person in relation
to the performance of a contract; when we conduct satisfaction surveys after we provide services,
to evaluate the quality of services provided.
Accordingly, SUPER BOCK will process your personal data according to the following:
3.1. How long do we store your personal information?
SUPER BOCK stores the personal data of data subjects only for the period strictly necessary for
the purpose for which they were collected.
In certain cases, the law requires the storage of data for a specific period, particularly in the case
of data necessary for informing the tax authority, which will be stored for 10 years, in accordance
with current legislation.
We will also store your data for as long as you maintain a contractual relationship with SUPER
BOCK. However, we may retain your personal data for periods longer than the duration of the
contract, based on your consent, to ensure rights and obligations relating to the contract or in
cases where there is a legitimate interest of SUPER BOCK, always respecting the period
necessary for the pursuit of the purpose for which they were collected.
In the absence of a specific legal obligation, your data will be processed only for the period
necessary to fulfil the purposes that led to their collection, and as long as legitimate grounds exist
that permit storage thereof by SUPER BOCK.
As a rule, when processed for the purpose of marketing campaigns, your personal data will be
stored for a maximum period of 5 years from the time of collection of your consent or the last
contact made (whichever occurs later) and if you have not withdrawn your consent within that
Once the maximum storage period has elapsed, personal data will be irrevocably anonymised
(anonymised data may be stored) or destroyed in a secure manner.
4. To whom do we transmit your personal data?
SUPER BOCK transmits your personal data only when necessary for the purposes described
above. SUPER BOCK may disclose and share your personal data with other SUPER BOCK
GROUP companies exclusively for administrative and internal purposes.
Suppliers and/or service providers of SUPER BOCK are contractually bound by the same terms
prohibited from the use, transfer, disclosure or recording of the personal data of data subjects for
any purpose other than that for which they were specifically contracted.
SUPER BOCK may transmit your personal data, depending on the purpose for which it was
collected, to different recipients, such as communications agencies, event promoters, carriers and
other business partners, and only data necessary to the activity conducted by these entities within
Identification through social networks: In order to be able to be identified on websites and
applications of SUPER BOCK brands without filling out registration forms, SUPER BOCK has
implemented the Facebook login system. If you log on through one of these systems, you explicitly
authorise SUPER BOCK to access and store public data from your Facebook account, as well
as other data mentioned while using the Facebook login system. To this end, we remind you that
you must know the privacy policies of the social networks where you interact with us and how
they process your data.
Your personal data may also be transmitted to entities, such as the tax authority, to which the
data must be communicated under the law.
5. What are the rights of data subjects?
SUPER BOCK guarantees the applicability and fulfilment of all the rights of data subjects provided
for in the General Data Protection Regulation and national legislation in force.
• Right of Access
You have the right to obtain confirmation from SUPER BOCK that personal data concerning you
are processed or not processed, and, where appropriate, the right to access your personal data
and information relating to the processing of such data, and, for example, may request an exact
copy of your compilation and request additional information about the processing we perform.
• Right to Rectification
You also have the right to obtain, without undue delay on the part of SUPER BOCK, rectification
of inaccurate personal data relating to you, including the right to correct or supplement your
• Right to erasure of data (“right to be forgotten”)
You may exercise the right to erasure of your personal data by SUPER BOCK without undue
delay, provided that: the data are no longer necessary for the purpose for which they were
processed; when you withdraw your consent and there are no other valid grounds for storage
thereof; when you object to processing and there are no prevailing legitimate interests on the part
of SUPER BOCK, as well as in other legally established cases.
• Right to Data Portability
You have the right to receive personal data relating to you and provided to SUPER BOCK in a
structured, current and machine-readable format, as well as the right to transmit this data to
another controller (if this is technically possible), without hindrance from SUPER BOCK, where
the processing is based on consent or on a contract and processing is carried out by automated
• Right to withdraw consent
You may at any time change your consent, restrict it to certain types of processing or withdraw it.
However, withdrawal of consent does not affect the lawfulness of processing on the basis of
consent given previously.
• Right to Object
You may also object at any time to the processing of personal data relating to you where there
are no overriding and legitimate reasons for processing which prevail over your interests, rights
and freedoms, or for purposes of declaration, exercise or defence of a right in judicial proceedings.
• Right to Restriction of Processing
In certain situations you have the right to obtain from SUPER BOCK the restriction of the
processing of your data, particularly if you dispute the accuracy of personal data during a period
that allows SUPER BOCK to verify its accuracy, in cases where the data are no longer necessary
for processing purposes but which are required by the data subject in order to declare, exercise
or defend a right during the course of judicial proceedings and when objecting to processing,
pending verification whether the grounds for legitimate interest of SUPER BOCK override yours.
• Right not to be subject to any automated decision
You have the right not to be subject to any decision taken solely on the basis of automated
processing, including the definition of profiles that has legal effects concerning you or that similarly
5.1. How to exercise your rights?
You may exercise your rights free of charge, except in the case of a manifestly unfounded or
excessive request, in which case a reasonable fee may be charged to account for costs.
We will respond to your requests within a maximum of 30 days, except in cases of more complex
You can exercise your rights through the following addresses:
Nevertheless, and if you are not satisfied with our response after exercising any of these rights,
you have the right to file a complaint with the CNPD (Portuguese Data Protection Authority, Rua
de São Bento, n.º 148, 3º, 1200-821 Lisbon, Tel: 351 213928400, Fax: +351 213976832, email: firstname.lastname@example.org).
6. Procedural Measures and Security Techniques
SUPER BOCK makes use of appropriate physical, technological, organisational and security
measures to protect its personal data in order to protect against dissemination, loss, misuse,
alteration, processing or unauthorised access relating to the personal data that are made
available to us.
7. Data Protection Officer
SUPER BOCK has a Data Protection Officer (DPO), who (i) supervises and advises the controller
of the obligations under the rules on the privacy and protection of personal data, (ii) cooperates
with the supervisory authority and (iii) is the point of contact with the customer, or potential
customer, in order to clarify possible questions about the data processing carried out by SUPER
If you wish to clarify any doubts or submit a complaint, you may do so with the SUPER BOCK
Data Protection Officer at the following email address: email@example.com
consultation of this policy on our website is recommended in order to stay informed about the
processing of your personal data.
Without prejudice to the consultation of this policy on our website, SUPER BOCK will inform you
of the changes made through the various communication channels used by it.
This data privacy protection statement applies specifically and exclusively to the Super Bock Group service.
The Internet is a fabulous tool for communication. Each day we realise how important it is becoming in our life, since with just one mouse click the world is at our feet. People are closer to each other and experiences spread faster. Society is changing incredibly fast.
For all these reasons and to increase people’s confidence in this means of communication, it is important for Unicer to guarantee the confidentiality of the data of all users of its services and visitors to its website.
When we ask for your name, address, telephone number, qualifications and other details, our aim is to ensure a closer relationship with our users. When you register, we will address you by your own name, we will become closer to you and we will be able to meet your needs or requests more efficiently.
Unicer guarantees that this information WILL NOT BE used in any list for promotional purposes via electronic mail or telephone, nor will it be passed on to any other organisation or company. Unicer undertakes to protect your privacy and will make every effort to guarantee the use of sufficiently effective technology for your online experience to be increasingly secure and your web relationships increasingly strong.
Please do not hesitate to contact us if you have any question about this commitment.
UNICER IS NOW SUPER BOCK GROUP
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